Estimate what a deal can pay — plan before you post
English-first audiences are narrower but higher-intent, so English content can earn a slightly higher base rate on some campaigns. You're still paid on measured performance (real views, engagement & clicks).
Views set your base pay. Real engagement and link clicks then lift your rate — bots and fake traffic are filtered out first.
Was this reel genuinely made for this campaign, and did viewers actually see the product being talked about? Off-campaign reels and reels with no real product talk don't earn — a strong, on-brief reel earns the full rate.
~85% of viewers reach product talk placed here → 8.5s of 10s actually seen.
Approximate estimate — not a guarantee. This planning model adjusts a views-based estimate for engagement, clicks and content fit. These adjustments are not currently applied to earnings. Current view-based earnings use the campaign's rate, tracked views, eligibility rules and remaining budget.
Current view-based earnings use the campaign's rate per 1,000 tracked views, subject to eligibility and available budget.
Content fit, engagement and clicks change this planning estimate, but do not currently change your actual earnings.
Follow the brief and any required idea or draft reviews. The calculator does not determine whether your content is eligible.
Planning only: calculator flags do not reject submissions, hold earnings or create review decisions.